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Bellarom Chicória e Café is an instant beverage blend that combines soluble coffee with chicory, known for providing a milder, smoother taste than pure coffee. This product is a private label brand exclusively developed for and sold by the German retail giant Lidl.
Because Bellarom is a house brand, the manufacturing location can vary depending on the specific market and region, though production is primarily centered within the European Union (frequently in countries like Germany, Poland, or France) to ensure efficient distribution to Lidl's vast network of stores. The brand is owned by the Schwarz Group, which is one of the largest retail groups globally. The brand focuses on delivering high-quality pantry staples at affordable prices by leveraging the corporate group's massive scale and streamlined supply chain.
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