Deliplus Bicarbonato Whitening Toothpaste

Deliplus Bicarbonato is a whitening toothpaste featuring baking soda particles designed to remove surface stains and prevent tooth discoloration. It is a signature product of the Deliplus brand, which is the private-label health and beauty line for Mercadona, Spain's largest supermarket chain.

The product is manufactured in Spain, primarily through specialized cosmetic and hygiene partners. Specifically, the majority of Deliplus oral care products have historically been produced by Laboratorios Laboratorios Cosmoral (now part of the Dental Co. group) or similar regional specialists under contract for Mercadona.

Ownership of the Deliplus brand remains exclusively with Mercadona S.A. This family-owned company, headquartered in Valencia, has transformed the Spanish retail landscape by focusing on high-quality private labels and direct relationships with 'inter-suppliers.' The brand is a staple of Spanish household hygiene and is widely recognized for its high-performance formulations at accessible prices.