Hacendado Fibra Baja en Grasa cereals

Hacendado is the prominent private label brand of the Spanish supermarket chain Mercadona. This specific product, 'Fibra Baja en Grasa' (Low Fat Fiber), is part of their breakfast cereal line aimed at health-conscious consumers.

Mercadona follows a 'Totaler' model where they collaborate with specialized long-term suppliers (inter-suppliers) to manufacture their products. While Mercadona owns the Hacendado brand, the actual production of these cereals is typically carried out by established Spanish food companies like Dailycer or Siro (under the Cerealto Siro Foods umbrella). Because it is a private label, it is exclusively sold within Mercadona stores across Spain and Portugal.