Selection Mayonnaise

Selection is a well-known private label brand primarily available in the Canadian provinces of Quebec and Ontario. It is the flagship house brand for Metro Inc., a major food retailer. The product shown is a mayonnaise made with canola and avocado oil, specifically tailored for the Canadian market as evidenced by the bilingual English and French labeling required by federal law.

While the raw ingredients like avocado oil may be sourced internationally, the product is manufactured in Canada using domestic and imported ingredients. This brand strategy allows Metro Inc. to offer a value-oriented alternative to national brands while maintaining direct control over the supply chain and regional distribution within its network of Metro and Super C grocery stores.