madeometer

Made O'Meter

Discover where a brand or product originates

Estrella Osalta Jordnötter

ownerPfeifer & Langen Industrie- und Handels-KG (Germany)
originSweden
manufacturedSweden

Estrella is a renowned Swedish snack brand that has been a staple in Scandinavia since its founding in 1946. Originally established in Gothenburg by Folke Anderson, who was inspired by American snack culture, the brand introduced popcorn and potato chips to the Swedish market. Today, it is particularly famous for its wide variety of salted and unsalted nuts, as well as its iconic snack range.

While the raw ingredients for their peanut products are sourced internationally, the final roasting and packaging processes are primarily centered at their production facility in Angered, Sweden. This ensures that the high-quality standards associated with Swedish food manufacture are maintained from the oven to the bag.

In terms of corporate structure, Estrella has undergone several ownership changes over the decades. It was previously part of the Kraft Foods portfolio but is currently owned by Intersnack Group, a major European snack food manufacturer headquartered in Germany. This relationship allows Estrella to maintain its local brand identity and Swedish heritage while benefiting from the extensive distribution and research networks of a global snack titan.

disclaimer

poweredBy