PLUS Ribbel chips salt & pepper flavour

PLUS Ribbel chips are a private-label savory snack product offered by the Dutch supermarket cooperative PLUS. These crinkle-cut (ribbel) potato chips are seasoned with salt and pepper and are part of the retailer's extensive house-brand range. As a private-label product, they are engineered to provide high quality at a competitive price point for the Dutch domestic market.

The PLUS brand operates as a cooperative of independent supermarket entrepreneurs in the Netherlands. In 2022, PLUS merged with Coop (another Dutch supermarket chain) to form PLUS Retail B.V. The production of these chips typically takes place in the Netherlands, utilizing local potato supplies and regional snack manufacturing facilities to ensure freshness and reduce the carbon footprint of transport within the Benelux region.

Today, the brand is owned by the PLUS Retail cooperative, headquartered in Utrecht. The organization focuses heavily on local sourcing and sustainability, often highlighting the origin of their ingredients within the Dutch agricultural sector.