Crownfield Premium Muesli Fruits & Seeds

Crownfield is a private label brand primarily associated with the German discount retailer Lidl. The product shown is the Premium Muesli Fruits & Seeds variety, which is marketed for its high content of dried fruit and seeds.

Because Crownfield is a store brand, the manufacturing locations can vary significantly depending on the region where it is sold. Production is typically outsourced to various third-party cereal manufacturers across Europe (such as Germany or the United Kingdom) to maintain supply chain efficiency. Since its inception, the brand has been under the ownership of the Schwarz Group, which operates the Lidl chain worldwide. Ownership remains stable under the Schwarz Group structure for the foreseeable future.