Frosch Detergent

Frosch is a pioneering brand in the eco-friendly cleaning industry, launched in 1986 by the family-owned German company Werner & Mertz. The brand was established as a sustainable alternative to traditional chemical cleaners, utilizing natural ingredients like plant-based surfactants and lemon, pomegranate, or aloe vera extracts. Its logo, a green frog, symbolizes environmental health and the brand's commitment to biodiversity and water protection.

The majority of Frosch products are manufactured at the company's award-winning headquarters in Mainz, Germany, which utilizes wind and solar energy, and at their facility in Hallein, Austria. Werner & Mertz remains an independent, family-run business that has resisted acquisition by major multinational conglomerates, maintaining a strict focus on a circular economy, including the use of 100% recycled plastic for their packaging.