- Brand origin
- Germany
- Main production
- Germany
Frosch is a German household cleaning and care brand launched in 1986 by Werner & Mertz GmbH. Frosch is ultimately owned by Werner & Mertz GmbH, a family-owned business headquartered in Mainz, Germany.
frosch.ecoAbout Frosch
What is Frosch?
Frosch is a household cleaning and care brand created by Werner & Mertz GmbH in Germany. Frosch products include cleaners, laundry detergents, dishwashing liquids, soaps, shower gels and air fresheners. The Frosch range contains more than 80 products.
Who owns Frosch?
Frosch is ultimately owned by Werner & Mertz GmbH, according to Made OβMeterβs ownership data verified on 13 September 2026. Werner & Mertz GmbH is the manufacturing company and parent behind Frosch. Werner & Mertz GmbH is a family-owned business in the hands of the fifth generation and is headquartered in Mainz, Germany.
Where does Frosch come from?
Frosch originated in Germany and was launched in 1986. Werner & Mertz GmbH introduced Frosch Neutral Cleaner as a plant-based, phosphate-free household cleaner for food retail. Werner & Mertz GmbH was founded in Mainz in 1867 as the GebrΓΌder Werner wax goods factory. Frosch products are manufactured in Germany and Austria.
What products does Frosch make?
Frosch makes household cleaning products, laundry care products, dishwashing liquids, glass cleaners, toilet cleaners, special cleaners, soaps, shower gels and room fresheners. The Frosch portfolio also includes Frosch Baby products and Frosch Senses sensitive shower gels. Frosch products are sold in almost every European country.
Frequently asked questions about Frosch
Is Frosch a German brand?
- Yes. Frosch originated in Germany and was launched there by Werner & Mertz GmbH in 1986.
Are Frosch products made in Germany?
- Frosch products are manufactured in Germany and Austria. Werner & Mertz GmbH develops and produces Frosch products through its facilities in both countries.
What was the first Frosch product?
- The first Frosch product was Frosch Neutral Cleaner, launched in 1986. Werner & Mertz GmbH describes it as a plant-based, phosphate-free household cleaner.
Does Frosch make laundry detergent?
- Yes. Frosch makes laundry detergents as part of its laundry care range. The brand also makes household cleaners, dishwashing products and personal care products.
Is Frosch independently owned?
- No. Frosch is ultimately owned by Werner & Mertz GmbH. Werner & Mertz GmbH is a family-owned business headquartered in Mainz, Germany.
Sources: frosch.de: about frosch, frosch.de: en, frosch.de: ueber frosch, werner-mertz.de, en.wikipedia.org: Werner & Mertz, en.wikipedia.org: Frosch (brand), frosch.eco: about frosch, frosch.eco: about frosch
Sources: werner-mertz.de
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Frosch
45- Frosch Spiritus Glas-ReinigerCleaning product β surface cleaner
- Frosch Neutral ReinigerCleaning product β Multi-surface / Neutral cleaner
- Frosch Teppich- & Polster-SprayCleaning product β Carpet and upholstery cleaner
- Frosch Aktiv-Soda Kraft-ReinigerCleaning product β Surface cleaner and degreaser
- Frosch Spiritus Glass CleanerCleaning product β surface cleaner
- Frosch Aloe Vera Dishwashing LotionCleaning product β Dishwashing liquid
- Frosch Lavavajillas Dermo-Sensible Provitamina B5Cleaning product β Dishwashing liquid
- Frosch Grapefruit DegreaserCleaning product β Surface cleaner
- Frosch Aloe Vera Dishwashing LiquidCleaning product β Dishwashing detergent
- Frosch dishwashing liquidCleaning product β dishwashing
- Frosch Dermo-Sensible Aloe Vera biodegradable dish soapCleaning product β Dishwashing Liquid
- Frosch Toilet Cleaner LemonCleaning Product β Toilet Cleaner
- Frosch Cleaning ProductsCleaning product β household detergents and hygiene
- Frosch WC-Reiniger ZitroneCleaning product β Toilet cleaner
- Frosch Fett-Entferner GrapefruitCleaning product β kitchen degreaser spray
- Frosch Almond Milk Hand SoapPersonal care β liquid soap
- Frosch Alecrim Dishwashing LiquidCleaning product β Dishwashing Detergent
- Frosch DetergentCleaning product β Laundry detergent
- Frosch Citrus Voll-WaschmittelCleaning product β Laundry detergent
- Frosch Bicarbonate Dishwasher TabletsCleaning product β dishwashing detergent
- Frosch Orange Dishwashing LiquidCleaning product β Dishwashing liquid
- Frosch Lavanda WC GelCleaning product β Surface cleaner (Toilet)
- Frosch Frog-shaped Bag ClipKitchenware β Bag Clip
- Frosch Essig ReinigerCleaning product β surface cleaner
and 21 more products