Danone Activia Kéfir Naturale

Activia is a leading functional dairy brand introduced by the French multinational Danone in 1987. Specifically, the product shown is a natural drinkable kefir, a fermented milk beverage containing billions of probiotics designed to support digestive health. While the brand was originally developed in France, it has become a global household name available in over 70 countries.

Manufacturing of Activia products typically occurs in regional plants to ensure freshness; for the Italian market, production is often localized within Europe. The brand remains under the ultimate ownership of Danone (formerly BSN), headquartered in Paris, which continues to be a world leader in essential dairy and plant-based products.