Crownfield Superfood Müsli Gojibeere Granatapfel

Crownfield is a well-known private label brand primarily associated with the German discount retailer Lidl. The product shown is a 'Superfood Müsli' featuring goji berries and pomegranate, catering to the growing consumer demand for nutritional and health-focused breakfast options.

As a private label, Crownfield products are manufactured by various third-party food processing companies under contract for Lidl. While much of the production for the DACH region (Germany, Austria, Switzerland) occurs in Germany to ensure fresh supply chains, manufacturing can vary across Europe depending on the specific product line and regional distribution needs. The brand was established by Lidl to provide a high-quality, cost-effective alternative to major international cereal brands.

The ultimate owner of the brand is the Schwarz Group, one of the largest retail conglomerates in the world. Based in Neckarsulm, Germany, the Schwarz Group manages both Lidl and Kaufland, maintaining a massive global footprint across Europe and North America.