Bellarom Caffè Decaffeinato Aroma Intenso

Bellarom is a private-label brand exclusively developed for and sold by the German retail giant Lidl. Originally established to provide high-quality coffee alternatives at competitive prices, the brand has become a staple in Lidl stores across Europe and beyond.

The brand's origin is tied directly to the Schwarz Group, the parent company of Lidl. While the coffee beans are sourced globally from major coffee-producing regions such as Brazil, Vietnam, and Central America, the roasting, processing, and packaging typically take place in modern facilities in Germany or locally within major European markets to ensure freshness and logistics efficiency.

Ownership lies firmly with Lidl Stiftung & Co. KG. As an umbrella brand, Bellarom covers a wide spectrum of coffee products, including whole beans, ground coffee, and compatible capsules, positioning itself as a value-oriented brand that maintains European production standards.