Lacura Moisturising Face Wash

Lacura is the high-performance private-label health and beauty brand exclusively developed for and sold by Aldi. The brand was established to provide consumers with premium-quality skincare and cosmetic alternatives at a fraction of the price of luxury brand names. The brand originated within the primary operations of the Aldi group in Germany and has since become a global staple in their retail locations.

As a private-label house brand, manufacturing for Lacura products is outsourced to various third-party contract manufacturers worldwide. Production typically occurs in Europe (notably Germany and the UK) as well as Australia, depending on the regional market distribution. Each item is formulated to meet strict quality standards before being distributed through the vast Aldi network.

Ownership of the Lacura brand is held by the Aldi Group. Depending on the global region, this falls under either Aldi Süd (South) or Aldi Nord (North). Both entities are headquartered in Germany and remain among the most successful family-owned discount retail chains globally.