Freshona Raspberries

Freshona is an exclusive private label brand owned by the German discount supermarket chain Lidl. The brand offers a wide variety of processed and preserved fruits and vegetables, ranging from canned goods to freshly frozen items like the raspberries pictured.

Because Freshona is a house brand, its products are manufactured by various third-party suppliers and contract manufacturers across Europe and beyond, depending on the season and regional sourcing strategies. For frozen raspberries specifically, sourcing often comes from major producer countries such as Serbia, Poland, or Spain (particularly the Huelva region), depending on the specific batch and final retail destination.

Lidl itself is part of the Schwarz Group, one of the largest retail empires globally. The group was originally founded by Josef Schwarz in 1930 and significantly expanded by his son, Dieter Schwarz. The brand's ultimate ownership resides with the Schwarz Group, headquartered in Neckarsulm, Germany.