Who owns Freshona?
Freshona
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- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
Freshona is a German Lidl private-label brand offering preserved, frozen, and other fruit and vegetable products. Freshona is ultimately owned by Dieter Schwarz Stiftung gGmbH, the foundation-owned ultimate owner of the Schwarz Group.
lidl.comOwnership chain
- BrandLidl Stiftung & Co. KGGermany
- Schwarz Gruppe
- Ultimate ownerDieter Schwarz Stiftung gGmbHGermany
About Freshona
What is Freshona?
Freshona is a private-label food brand sold through Lidl supermarkets. Freshona products include fruit and vegetables in frozen, canned, and glass-packaged formats. Lidl describes Freshona as one of its own brands, while product manufacturers can vary by item.[2][4]
Who owns Freshona?
Freshona is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Lidl Stiftung & Co. KG, then Schwarz Gruppe, then Dieter Schwarz Stiftung gGmbH. Dieter Schwarz Stiftung gGmbH is a foundation-owned ultimate owner. A trademark record identifies Lidl Stiftung & Co. KG as the proprietor of the Freshona trademark.[6]
Where does Freshona come from?
Freshona originated in Germany as a Lidl private-label brand. Freshona products can be sourced and manufactured in different countries, depending on the product. For example, a Freshona gherkin product sold in Spain and Portugal identifies Turkey as the agricultural and processing origin, while a Freshona frozen berry product sold in Switzerland was manufactured by Jütro Tiefkühlkost GmbH & Co. KG.[10][14]
What products does Freshona make?
Freshona makes preserved, dried, frozen, and cooked fruit and vegetable products. The range includes frozen berries, frozen vegetables, vegetable mixes, soups, pickled gherkins, peas, mushrooms, pineapple, and other canned or jarred fruit and vegetables.[2][4][6][7][12]
Where is Freshona sold?
Freshona is sold through Lidl stores in multiple European markets. Lidl websites list Freshona products in Germany, Italy, Poland, Switzerland, the United Kingdom, and other countries.[1][2][4][5][8]
Frequently asked questions about Freshona
Is Freshona a Lidl brand?
- Yes. Freshona is a Lidl private-label brand, and Lidl presents Freshona among its own food brands.[2][4]
Does Lidl manufacture Freshona products?
- Lidl sells Freshona products, but individual products may be manufactured by independent suppliers. For example, Lidl identifies Ardo NV as the manufacturer of one Freshona frozen vegetable product, and Jütro Tiefkühlkost GmbH & Co. KG as the manufacturer of a Freshona frozen berry product.[1][10]
Are Freshona products only frozen?
- No. Freshona includes frozen products as well as fruit and vegetables preserved in cans or glass jars. The range varies by Lidl market.[2][4]
Where are Freshona vegetables and fruit grown?
- The origin varies by product. Freshona products can use agricultural ingredients sourced from countries such as Turkey, and the country of origin should be checked on the individual product packaging.[14]
Who is the ultimate owner of Freshona?
- Freshona is ultimately owned by Dieter Schwarz Stiftung gGmbH through Lidl Stiftung & Co. KG and Schwarz Gruppe. The ultimate owner is foundation-owned, according to Made O'Meter's verified ownership data.
Sources: lidl.de, lidl.it, lidl.ie, lidl.pl: s10021912, lidl.co.uk, companyvakil.com, wiadomoscispozywcze.pl, lidl.pl: s10009852
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Sources: en.wikipedia.org, de.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Freshona
67- Freshona Chopped TomatoesFood – Canned Tomatoes
- Freshona Sliced BeetrootFood – pickled vegetables
- Lidl Freshona PicklesFood – Canned/Jarred Vegetables
- Freshona Mixed BeansFood – Canned Pulses
- Freshona AugurkenFood – Pickled vegetables
- Freshona Canned PineappleFood – Canned Fruit
- Freshona Green BeansFood – Canned Vegetables
- Freshona Judías PlanasFood – Canned Vegetables
- Lidl Freshona Sweet and Sour Gherkins with HoneyFood – Pickled Vegetables
- Freshona Sweet and Sour Gherkins with HoneyFood – Pickled Vegetables
- Lidl Freshona Green BeansFood – Canned/Preserved Vegetables
- Freshona Whole Peeled PotatoesFood – Canned/Jarred Vegetable
- Freshona Bio Kräuter Italienischer ArtFood – Frozen Herbs
- Freshona Pineapple Slices in JuiceFood – Canned Fruit
- Freshona Gherkins (Gewürzgurken)Food – Pickled Vegetables
- Freshona canned or jarred foodFood – Canned/Jarred vegetable or fruit
- Lidl Freshona Pickled PeppersFood – Canned and Jarred Vegetables
- Freshona Gherkins with ChiliFood – Pickled Vegetables
- Freshona Borlotti BeansFood – Canned Beans
- Lidl Freshona Mandarin Segments in JuiceFood – Fruit (Canned)
- Freshona Pimientos del piquillo con ajoFood – Canned vegetables
- Freshona Broccoli FloretsFood – Frozen vegetables
- Lidl Freshona CornichonsFood – Pickled Vegetables
- Lidl Freshona SweetcornFood – Canned Vegetables
and 43 more products