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Naturally is a private label brand developed and sold exclusively by the Danish discount retailer Normal. The brand focuses on providing personal care products, such as shower gels and hair care, that emphasize natural ingredients or simple formulations at a lower price point.
While the brand is owned by the Danish company Normal A/S, the actual manufacturing is often outsourced to various third-party cosmetic producers across Europe and other regions, depending on the specific product line. As a private label, Normal A/S maintains control over the branding and distribution within their international network of stores across Europe.
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