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Who owns Naturally?

Naturally

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Brand origin
Denmark
Main production
Several countries

Normal is a Danish discount retail chain that sells name-brand products alongside its own private labels. It is majority-owned by Heartland A/S, the holding company for Anders Holch Povlsen.

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Updated: 30 March 2026 ·
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About Naturally

Subsidiaries: Normal Sweden AB (Local operator in Sweden)

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Products from Naturally

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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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