Vaseline Healing Jelly Cocoa Butter

Vaseline is one of the most iconic personal care brands in history, famously established by Robert Chesebrough in the mid-19th century. After discovering 'rod wax'—a natural byproduct of the oil drilling process—on a rig in Pennsylvania, Chesebrough spent years refining the substance into a pure, colorless, and odorless jelly. He launched the product as Vaseline Petroleum Jelly in 1870, and it quickly became a household staple in both the United States and the United Kingdom for its versatile healing and protective properties.

Over the decades, the brand evolved from a single-product manufacturer into a global skincare giant. The product line now includes a wide range of lotions, lip balms, and specialized jellies, such as the Cocoa Butter variant, which combines traditional petroleum jelly with moisturizing seed butters. The manufacturing process remains centered in major industrial hubs in North America, but due to its immense global demand, production is distributed across various international facilities.

Today, Vaseline is a flagship brand under the ownership of Unilever, a British multinational consumer goods company. Unilever acquired the brand in 1987 through its merger with Chesebrough-Ponds. As of 2026, the brand continues to lead the market in the skin protectant category, maintaining its heritage of triple-purified jelly while focusing on sustainable packaging and global skin health initiatives.