- Brand origin
- United States
- Main production
- Several countries, incl. Thailand
Vaseline is an American skincare brand known for petroleum jelly, lotions, lip care and related products. Vaseline is ultimately owned by Unilever PLC, a publicly listed company headquartered in the United Kingdom.
vaseline.comOwnership chain
- BrandVaselineUnited States
- Chesebrough-Pond's Inc.
- Ultimate ownerUnilever PLCUnited Kingdom
About Vaseline
What is Vaseline?
Vaseline is a skincare brand built around petroleum jelly products. The brand’s portfolio includes petroleum jelly, hand and body lotions, lip care, deodorants and sun protection products. Vaseline products are sold in more than 70 countries.
Who owns Vaseline?
Vaseline is ultimately owned by Unilever PLC, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Vaseline, Chesebrough-Pond’s Inc., then Unilever PLC. Unilever PLC is a publicly listed company headquartered in the United Kingdom. Vaseline’s official website is vaseline.com.
Where does Vaseline come from?
Vaseline originated in the United States and was launched in Brooklyn in 1870. Chemist Robert Chesebrough developed petroleum jelly after investigating material from the oil fields of Titusville, Pennsylvania. Chesebrough patented his purification process in 1865 before marketing the product under the Vaseline name.
What products does Vaseline make?
Vaseline makes petroleum jelly, body lotions, hand creams, lip care products, deodorants and sun protection products. Named product lines include Vaseline Healing Jelly, Vaseline Intensive Care lotions and Vaseline Lip Therapy tins. Vaseline Petroleum Jelly is made from 100% pure, triple-purified petroleum jelly.
Frequently asked questions about Vaseline
Is Vaseline the same as petroleum jelly?
- Vaseline is a brand of petroleum jelly-based skincare products. Vaseline Healing Jelly is made from 100% pure, triple-purified petroleum jelly.
Who founded Vaseline?
- Robert Chesebrough founded Vaseline. Chesebrough developed petroleum jelly and launched the Vaseline brand in 1870.
Is Vaseline owned by Unilever?
- Yes. Vaseline is ultimately owned by Unilever PLC through Chesebrough-Pond’s Inc. Unilever is a publicly listed company headquartered in the United Kingdom.
What is Vaseline used for?
- Vaseline petroleum jelly is used to protect dry or compromised skin and help seal in moisture. The wider Vaseline range also includes products for body moisturising, lip care, deodorising and sun protection.
Where is Vaseline sold?
- Vaseline products are sold in more than 70 countries. The brand originated in the United States and now has an international product range.
Sources: unileverusa.com, campaigns.unileversolutions.com: our history.html, campaigns.unileversolutions.com: our history.html, unilever.com: vaseline, en.wikipedia.org, vaseline.com: our ingredients.html, unilever.com: five reasons vaseline is still shining after 150 years, vaseline.com: our history.html
Sources: en.wikipedia.org, unilever.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Vaseline
66- Vaseline Honey scented petroleum jellyPersonal care – Lip Balm/Petroleum Jelly
- Vaseline Body LotionPersonal care – Moisturising Lotion
- Vaseline Petroleum Jelly OriginalPersonal care – Hygiene
- Vaseline Aloe Fresh JellyPersonal care – hygiene (petroleum jelly)
- Vaseline Expert Care Dry Skin Healing BalmPersonal care – Body Balm/Moisturiser
- Vaseline Intensive Care Deep Restore lotionPersonal Care – Body Moisturizer
- Vaseline Lip Therapy AloePersonal care – Lip balm
- Vaseline Original Petroleum JellyPersonal Care - Skincare
- Vaseline Petroleum JellyPersonal care – Hygiene (Skin Protectant)
- Vaseline Hand CreamPersonal care – Hand hygiene and moisturizing
- Vaseline Intensive Care Healthy Hands Stronger Nails Hand CreamPersonal care – Hygiene (Hand cream)
- Vaseline Intensive Care Cocoa Radiant Body LotionPersonal care – Body Lotion
- Vaseline Aloe Sensitive Anti-perspirantPersonal care – Hygiene (Deodorant)
- Vaseline Healing JellyPersonal care – Hygiene (Petroleum Jelly)
- Vaseline Healing Jelly Cocoa ButterPersonal care – hygiene (Moisturizer/Petroleum Jelly)
- Vaseline Gluta-Hya Serum Burst Lotion Overnight RadiancePersonal care – Body Lotion
- Vaseline Lip Therapy Pink BubblyPersonal care – Hygiene (Lip Balm)
- Vaseline 100% Pure Repairing Jelly OriginalPersonal care – Petroleum Jelly
- Vaseline Intensive Care Healthy Hands Stronger NailsPersonal care – Hand Cream
- Vaseline Lip Therapy Petroleum JellyPersonal Care – Lip Balm
- Vaseline spray moisturizerPersonal care – Body moisturizing spray
- Vaseline Intensive Care Cocoa GlowPersonal care – Body Lotion
- Vaseline Lip Therapy lip balmPersonal care – hygiene, lip care
- Vaseline Pure Petroleum JellyPersonal care – Skin protectant
and 42 more products