Deliplus Color Polvos Faciales Bronceadores Compactos

Deliplus is the private label cosmetic and personal care brand of the Spanish supermarket giant Mercadona. The product shown is a compact bronzing facial powder with SPF15, which is part of their extensive 'Deliplus Color' line. These products are highly popular in Spain due to their balance of quality and affordability.

The manufacturing company responsible for this specific product is Wecolors, located in Vilassar de Dalt, Barcelona. Mercadona adopts a model of 'totaler' suppliers, where it partners with specialized manufacturers like Wecolors to produce exclusive lines for its shelves. While Mercadona remains the ultimate owner and distributor through its massive retail network across Spain and Portugal, the industrial production is locally outsourced to expert laboratories within the Spanish territory.