Neutral Detergent / Personal Care

Neutral is a specialized brand designed for sensitive skin, known for its commitment to hypoallergenic products that contain 0% perfume and 0% colorants. The brand was established to provide effective cleaning and personal care solutions for families and individuals prone to allergies or skin irritation.

Originally developed in Scandinavia, Neutral has expanded its reach across Northern Europe. Its manufacturing is distributed across multiple locations depending on the specific product line, utilizing specialized facilities that adhere to the strict dermatological standards required for the brand's 'Sensitive' certification.

Today, Neutral is a key part of the Unilever portfolio, benefiting from the global giant's research and development resources while maintaining its core focus on skin health and allergy prevention. The brand remains a household name in Denmark, Norway, and Sweden, and continues to be a leader in the hypoallergenic market segment.