Crownfield Copos de Avena Suaves

Crownfield is a private-label cereal brand developed specifically for Lidl, the international discount retailer originating from Germany. The product shown, 'Copos de Avena Suaves' (Soft Oat Flakes), is a staple health food popular in Mediterranean markets like Spain and Portugal.

As a private label, Crownfield doesn't own its own farms; instead, Lidl contracts with various large-scale manufacturers across Europe. While much of Lidl's cereal production is based in Germany, local suppliers in countries like Spain or the UK are often used depending on the specific region where the product is sold. The brand serves as a value-driven alternative to name brands like Kellogg's.

The ultimate ownership lies with the Schwarz Group, one of the largest retail groups globally. This parent company manages both Lidl and the hypermarket chain Kaufland, maintaining a massive manufacturing and distribution network that ensures product availability across their European footprint.