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PLUS Ongezouten Pinda's (Unsalted Peanuts) is a private label snack product offered by the Dutch supermarket chain PLUS. These peanuts are part of their 'Grootverpakking' (large packaging) line, designed for value. The product is marketed primarily in the Netherlands and focuses on providing a healthy snack alternative with an A-rated Nutri-Score, indicating high nutritional quality due to lack of added salt.
The brand PLUS is a cooperative supermarket chain founded in the Netherlands. As a private label product, the manufacturing typically takes place in the Netherlands through contracts with large-scale nut processing facilities, although the raw peanuts themselves are imported from major producing regions such as the United States, Argentina, or China. The ultimate ownership lies with Superunie, a Dutch purchasing cooperative that represents various independent supermarket organizations.
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