Nestlé KitKat F1 Edition confectionery

KitKat is a globally recognized chocolate-covered wafer bar, originally created by Rowntree's in the United Kingdom in 1935. Following the acquisition of Rowntree's in 1988, Nestlé became the global owner and producer of the brand, except in the United States where it is licensed to Hershey.

The specific product shown is a special Formula 1 edition, part of a major partnership between KitKat and F1 that begins in 2025. This collaboration highlights KitKat's global marketing reach, positioning the 'Have a break' slogan within the high-speed world of racing.

Manufacturing takes place in various Nestlé facilities worldwide, including major hubs in York (UK), Hamburg (Germany), and several other locations to serve regional markets. Nestlé, headquartered in Vevey, Switzerland, remains the ultimate owner and distributor of the product across European markets and beyond.