Deliplus Total Expert Toothpaste

Deliplus is the flagship private label for personal care and hygiene products owned by Mercadona, Spain's leading supermarket chain. This specific product, the 'Total Expert' toothpaste with paraprobiotics, is part of a specialized line designed for comprehensive oral health.

The brand Deliplus was created specifically by Mercadona to offer affordable, high-quality alternatives to international consumer brands. Most Deliplus oral care products are manufactured by strategic partners in Spain, such as Laboratorios Cosmoral (part of the Neocos group). As of 2026, Deliplus remains a core pillar of Mercadona's corporate strategy, maintaining its position through a model of vertical integration and exclusive domestic partnerships that ensure production remains primarily within Spanish borders.