Deluxe Pistazien & Haselnuss Creme

Deluxe is a premium private label brand owned by the German global discount supermarket chain Lidl. The brand was created to offer high-quality, gourmet-style food products at affordable prices, specifically targeting festive seasons and special culinary occasions. The Pistachio and Hazelnut Cream featured is part of their specialty spreads collection.

Most Deluxe branded products found in European Lidl stores are manufactured in Germany or Italy by various specialized food processing companies that act as contract manufacturers. Because Lidl operates globally, the specific manufacturing facility for a jar can vary depending on the local regional supply chain, though major production centers for their confectionery and spreads are concentrated in Central Europe.

As a private brand, the ultimate ownership lies with the Schwarz Group, one of the world's largest retail groups headquartered in Neckarsulm, Germany. The brand does not exist as an independent company but serves as an exclusive label for Lidl's retail network.