Who owns Deluxe?
Deluxe
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- Brand origin
- Germany
- Main production
- Several countries, incl. Italy
Deluxe is a German home and garden products brand operated by Home Deluxe GmbH. According to Made O’Meter’s ownership data, Deluxe is ultimately owned by Dieter Schwarz Stiftung gGmbH, the foundation-owned entity at the top of the Schwarz Group.
home-deluxe-gmbh.deOwnership chain
- BrandDeluxeGermany
- Lidl Stiftung & Co. KG
- Schwarz Gruppe
- Ultimate ownerDieter Schwarz Stiftung gGmbHGermany
About Deluxe
What is Deluxe?
Deluxe is a German consumer brand focused on products for the home and garden. Home Deluxe GmbH operates the brand through online retail. The company is headquartered in Preußisch Oldendorf, North Rhine-Westphalia, Germany, according to its company profile.
Who owns Deluxe?
Deluxe is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Deluxe, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH. The ultimate owner is a German charitable limited liability company that holds the ownership interests associated with the Schwarz Group through a foundation-based structure.
Where does Deluxe come from?
Deluxe originated in Germany. Home Deluxe GmbH was founded in 2009 by Alexander Thoss, who established the company with the aim of making Deluxe products accessible to consumers. The company’s registered headquarters are in Preußisch Oldendorf, Germany.
What products does Deluxe make?
Deluxe sells home and garden products through online distribution. Available company information describes its range as including products for the house and garden, while the company’s website presents Home Deluxe as the operator of the Deluxe product range.
Frequently asked questions about Deluxe
Who makes Deluxe products?
- Home Deluxe GmbH operates and sells Deluxe products. Home Deluxe GmbH is headquartered in Preußisch Oldendorf, Germany.
Is Deluxe a German brand?
- Yes. Deluxe originated in Germany, and Home Deluxe GmbH, the company associated with the brand, is headquartered in Germany.
Is Deluxe owned by Lidl?
- Deluxe is linked to Lidl Stiftung & Co. KG in the ownership chain recorded by Made O’Meter. The ultimate owner in that chain is Dieter Schwarz Stiftung gGmbH through Schwarz Gruppe.
What does Deluxe sell?
- Deluxe sells products for the home and garden through online retail. The available company information does not establish a complete product catalogue.
When was Home Deluxe founded?
- Home Deluxe GmbH was founded in 2009 by Alexander Thoss, according to company information.
Sources: derwesten.de, linkedin.com, homedeluxe.de, swr.de, de.wikipedia.org: Schwarz Gruppe, newstime.joyn.de, prospeo.io, de.wikipedia.org: Lidl
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Products from Deluxe
69- Deluxe Raviolini con TartufoFood – Pasta
- Deluxe Crémeux de NormandieFood – Dairy (French Soft Cheese)
- Deluxe Lübecker MarzipanFood – Confectionery (Marzipan)
- Lidl Deluxe Hand Cooked Potato CrispsFood – Snack (Potato Crisps)
- Deluxe Macadamia Nuts in Milk ChocolateFood – Confectionery
- Deluxe Olio Extra Vergine di Oliva Terra di Bari Castel del Monte D.O.P.Food – Extra Virgin Olive Oil
- Deluxe Chili OilFood – Condiment (Chili Oil)
- Lidl Deluxe Rhubarb & Rose Scented CandleOther – Scented Candle
- Deluxe AjvarFood – Condiment (Vegetable Spread)
- Deluxe Irish Baby White PotatoesFood – Fresh Produce
- Rhubarb & Rose CandleHome Fragrance – Scented Candle
- Lidl Deluxe D'Avignon Shea Hand CreamPersonal care – hygiene
- Lidl Deluxe MacaronsFood – Confectionery / Pastry
- Deluxe Aceto Balsamico di Modena PGI AgedFood – Condiment (Balsamic Vinegar)
- Deluxe 4 Beef Quarter Pounders with Cheese and OnionFood – Frozen Meat
- Deluxe Canadian Maple SyrupFood – Condiment/Sweetener
- Deluxe Pistachio DrinkBeverage – Plant-based Milk Alternative
- Lidl Deluxe Sansibar Grappa Prosecco RiservaBeverage – Spirit (Grappa)
- Deluxe Canadian Maple Syrup Grade A Dark RobustFood – Sweetener/Syrup
- Deluxe Linguine Bronze Die PastaFood – Pasta
- Deluxe Classic Smashed AvocadoFood – Spread
- Deluxe Tahini with Pistachio CreamFood – Nut Spread
- Deluxe Funghi MistiFood – Frozen Vegetables
- Deluxe RAGÙ di Fassona PiemonteseFood – Sauce
and 45 more products