Crownfield Bran Flakes

Crownfield Bran Flakes are a high-fibre breakfast cereal option specifically developed for Lidl. This product is positioned as a budget-friendly alternative to major cereal brands, featuring 80% whole grain and containing no artificial colours, flavours, or preservatives.

The brand Crownfield is a private label owned by the German retail giant Lidl. Consequently, the manufacturing and sourcing of these products are handled across a network of suppliers throughout Europe to ensure supply chain efficiency and competitive pricing for the UK and European markets.

Lidl Stiftung & Co. KG, the ultimate owner, operates as part of the Schwarz Group based in Germany. The brand is managed and distributed directly through Lidl’s regional subsidiaries, making it a cornerstone of their value-tier grocery offering across thousands of stores globally.