Jordan Fresh Breath Toothpaste

Jordan is a historic Scandinavian dental care brand with roots dating back to 1837. Founded by Wilhelm Jordan in Oslo, Norway, the brand originally started as a brush manufacturing business before expanding into global oral hygiene.

Today, Jordan is a leading name in the Nordic markets, providing a wide range of toothbrushes, dental floss, and toothpaste specifically formulated for different age groups and needs. While the brand carries a strong 'Scandinavian' identity, its production is managed through the diversified facilities of its parent company, Orkla, primarily centered in Norway but utilizing a broader European supply chain.

The brand passed into modern corporate ownership when it was acquired by the Norwegian conglomerate Orkla ASA in 2012. Orkla remains the ultimate owner, managing Jordan under its 'Orkla Home and Personal Care' division, ensuring it continues to represent Nordic quality standards in hygiene.