Danone Activia Muesli Yogurt

Activia is a flagship probiotic yogurt brand originally created by the French multinational food-products corporation Danone. Introduced in 1987 in France (originally under the name Bio), the brand was designed to promote digestive health through the use of specific probiotic cultures, specifically 'Bifidobacterium animalis'.

The brand has grown into a global leader in the dairy category, available in over 70 countries. While manufacturing is localized to major markets to ensure freshness and reduce environmental impact, a significant portion of the production for the Western European market, including specialized variants like Activia Muesli, occurs in Danone's historical manufacturing hubs in France and Spain.

Today, the brand remains under the ultimate ownership of Groupe Danone, which is headquartered in Paris, France. Danone is a global Tier-1 food company specializing in four business lines: Essential Dairy and Plant-Based products, Specialized Nutrition, and Waters.