Sondey Wafelek with milk cream and hazelnuts

Sondey is a dedicated private label brand specifically created for and owned by the German global discount supermarket chain, Lidl. The brand offers a wide variety of bakery products and snacks, including biscuits, wafers, and savory crackers. Since it is an in-house brand, the products are developed to offer a cost-effective alternative to major international snack brands while maintaining high production standards.

The manufacturing of Sondey products typically takes place in Germany or surrounding European countries, often utilizing the production capacity of specialized food processing facilities that partner with the Schwarz Group. Ownership is tied directly to the Schwarz Group, one of the largest retail conglomerates in the world, which manages the Lidl and Kaufland retail chains globally. This particular wafer snack is common in the Eastern European market, such as Poland, where it is distributed exclusively through Lidl stores.