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Made O'Meter

Discover where a brand or product originates

Braun MultiQuick 7 hand blender

ownerProcter & Gamble (USA)
originGermany
manufacturedPrimarily in Romania, but also produced in other locations

The Braun MultiQuick 7 is a prominent kitchen appliance originally conceived by the German company Braun GmbH. Founded in Frankfurt in 1921, Braun became world-renowned for its functionalist design and innovation in small home appliances. While the brand still emphasizes its German heritage and engineering roots, the manufacturing operations for small kitchen appliances like hand blenders have largely shifted to specialized facilities in Eastern Europe, particularly Romania.

The ownership of the Braun brand is unique and split by category. While Procter & Gamble owns the Braun brand for grooming products (electric shavers and epilators), the kitchen appliance division of Braun was licensed and effectively acquired for operation by the Italian De'Longhi Group in 2012. Today, De'Longhi manages the design, production, and distribution of Braun-branded food preparation products globally, maintaining the brand's reputation for German quality under Italian corporate management.

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