Bellarom Aromático ground coffee

Bellarom is a private label coffee brand exclusively owned and sold by LIDL. The brand was established in Germany to provide a high-quality yet affordable coffee alternative for European consumers. The Aromático variant shown in the image is a blend of Robusta and Arabica beans, featuring a medium intensity profile.

Most Bellarom products are manufactured in Germany, specifically through Lidl's own coffee roasting facilities such as the Bon Fresco roasting plant. These facilities ensure that the supply chain is tightly controlled from bean selection to packaging. The brand is globally owned by the Schwarz Group, the corporate parent of Lidl, which continues to manage the brand's production and distribution across its international supermarket network.