Hacendado Apple Puree

Hacendado is the well-known private label brand for the Spanish supermarket giant Mercadona. The product shown is a fruit-based puree, specifically an apple puree, which is part of their extensive range of food and beverage offerings aimed at providing quality alternatives to name brands.

The brand Hacendado was created by Mercadona, a company founded in Valencia, Spain, in 1977. While the brand is Spanish, the manufacturing for Hacendado products is typically outsourced to various specialist suppliers (Interproveedores) across Spain and Europe. This specific product is part of Mercadona's long-standing strategy of controlling the supply chain through strategic partnerships, ensuring that the ultimate owner remains the Spanish-owned Mercadona SA.