Hacendado Arroz Largo Vaporizado Integral

Hacendado is the private label brand for food products sold by Mercadona, the leading supermarket chain in Spain. This specific product, a parboiled long-grain brown rice, is produced by Arrocerías Pons, S.A.U., a specialized rice miller based in Massanassa, Valencia. Valencia is historically recognized as the heart of rice cultivation in Spain, which ensures a localized production chain from field to shelf.

The brand Hacendado was created by Mercadona in 1996 as part of its 'Always Low Prices' strategy to provide quality essentials. While Mercadona serves as the ultimate owner and distributor, the manufacturing is outsourced to 'Totaler' partners like Arrocerías Pons. This model allows for strict quality control while keeping original local suppliers at the forefront of the manufacturing process. Mercadona remains a family-owned Spanish company, headquartered in Tavernes Blanques, Valencia.