Deliplus Toothbrush

Deliplus is the private label brand for personal care and cosmetics owned by the Spanish supermarket giant Mercadona. The brand was established to provide high-quality hygiene and beauty products at competitive prices, exclusive to Mercadona stores in Spain and Portugal.

Deliplus toothbrushes are typically manufactured in Spain through partnerships with specialized hygiene product manufacturers like Laboratorios Cosmoral. As part of Mercadona's 'Totaler' model, the brand focus is on local production and long-term supplier stability. The ownership remains entirely with Mercadona, a family-owned retailer headquartered in Valencia, Spain, which continues to expand its footprint across the Iberian Peninsula.