Aquafresh Naturals Herbal Fresh toothpaste

Aquafresh is a global flagship oral care brand originally developed by Beecham Group in the United Kingdom in 1973. It was famous for being the first toothpaste to offer multiple benefits in one formula, represented by its iconic blue, red, and white stripes. The product shown, Aquafresh Naturals Herbal Fresh, is a modern extension of the brand focusing on naturally derived ingredients and sustainable packaging.

Historically part of GlaxoSmithKline (GSK), the brand was transitioned to Haleon in 2022 following the demerger of GSK's consumer healthcare business. Haleon is now the ultimate owner of the brand. Manufacturing of Aquafresh products occurs in several locations worldwide, including major facilities in the United Kingdom, Slovakia, and other regional hubs to serve local markets.