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LU Choco Prince Vanille

ownerMondelez International (USA)
originFrance
manufacturedMultiple countries (Primarily France and Belgium)

LU Choco Prince is a legendary European biscuit snack consisting of a vanilla-flavored cream filling sandwiched between two biscuits and coated in milk chocolate. The 'LU' brand, which stands for Lefèvre-Utile, was founded in Nantes, France, in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile. It is internationally recognized for its quality and the iconic 'Prince' mascot character. While originally a French household name, the brand has transitioned through various corporate acquisitions over the decades. Today, LU is a primary global brand under the portfolio of Mondelez International, which ensures its distribution across Europe and beyond. Production typically occurs in large-scale facilities in France and Belgium to serve the Western European market.

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