Frosch Citrus Voll-Waschmittel

Frosch is a leading eco-friendly cleaning brand that was launched in 1986 by the family-owned German company Werner & Mertz. The brand was established with a focus on sustainability, being one of the first to market household cleaners that utilized plant-based ingredients and biodegradable surfactants. The Citrus Voll-Waschmittel is a heavy-duty liquid detergent formulated specifically for white fabrics, utilizing citrus extracts to achieve a high cleaning power at low temperatures.

The product is primarily manufactured in Germany at the company’s production site in Mainz, which is known for its ecological standards and use of renewable energy. Werner & Mertz remains the ultimate owner of the brand, maintaining its heritage as an independent, medium-sized enterprise. The company is widely recognized for its Cradle-to-Cradle certification and dedication to circular economy principles, especially in its packaging made from recycled plastic.