Made O'Meter
Discover where a brand or product originates
Deluxe is a premium private-label brand owned and exclusively sold by the German retail giant Lidl. This specific product, Chania Kritis g.g.A. Extra Virgin Olive Oil, is produced and bottled in Greece, specifically in the Chania region of Crete. The 'g.g.A.' designation (geschützte geografische Angabe) signifies that it is a product with a Protected Geographical Indication, ensuring its authenticity and regional origin.
As a house brand for Lidl, Deluxe leverages local producers in various European countries to create high-quality specialty items. Lidl itself is part of the Schwarz Group, one of the largest multinational retail groups in the world. While the olives are grown and the oil is pressed in Greece, the brand is managed under the strategic umbrella of the German parent company.
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