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These roasted peanuts, specifically the 'Collaret' variety, are marketed under the Hacendado private label brand, which belongs to the Spanish supermarket giant Mercadona. While the raw peanuts themselves originate from the USA (as indicated by the 'Origen: USA' text on the label), the product is processed and packaged in Spain to meet the retailer's specifications.
The Hacendado brand was created by Mercadona to offer high-quality, Spanish-origin store-brand items. The production is typically handled by specialized partner companies (Inter-suppliers) located within Spain, ensuring that while the raw material may be imported, the value-added manufacturing and quality control are performed locally. Mercadona remains a family-owned Spanish enterprise headquartered in Tavernes Blanques, Valencia.
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