Estrella Butter & Salt Chips

Estrella is a storied Swedish brand synonymous with savory snacks since its inception in 1946. Originally founded by Folke Andersson, who was inspired by American snacks, the brand has become a household name across Scandinavia and the Baltic region. The production is primarily centralized in Gothenburg, Sweden, though international demand and regional localized distribution may involve facilities across Northern and Eastern Europe.

Over the decades, the ownership of Estrella has transitioned through several major conglomerates, including Kraft Foods and United Biscuits. Currently, the brand is owned by Intersnack Group, a major German-based multinational that dominates the European savory snack market. Today, Estrella remains a market leader, known for its high-quality potato chips and innovative flavor varieties that cater to regional tastes.