L'Occitane en Provence Immortelle Reset Nuit Sérum Regard

L'Occitane en Provence, often referred to simply as L'Occitane, is a premier French luxury retailer of body, face, and home products. The brand's Immortelle Reset Nuit Sérum Regard is part of their iconic Immortelle line, which utilizes the essential oils of the Immortelle flower, legendary for its anti-aging properties and for never fading even after being picked.

Founded in 1976 by Olivier Baussan, L'Occitane was born in the markets of Provence, France, where Baussan began distilling rosemary essential oil. Over the decades, it grew into an international beauty powerhouse, maintaining a strong commitment to natural ingredients and traditional Mediterranean techniques. While the brand emphasizes its Provencal heritage, its manufacturing is primarily concentrated in Manosque, France, though global distribution and some logistical operations span across multiple countries to meet international demand.

Today, the brand is owned by the L'Occitane Group (L'Occitane International S.A.), a multinational beauty holding company. While the group is headquartered in Geneva, Switzerland, and the brand is culturally rooted in France, the company was notably taken private and delisted from the Hong Kong Stock Exchange in 2024 by its majority owner, billionaire Reinold Geiger, ensuring the brand's premium positioning and long-term private ownership.