Crownfield Granen Ontbijt

Crownfield Granen Ontbijt is a multi-grain breakfast product featuring 94% whole grains. The brand, Crownfield, is a private label owned and managed by Lidl, the international discount supermarket chain.

Lidl originated in Germany, and the Crownfield brand was developed to provide high-quality cereal alternatives that are exclusively available in Lidl stores across Europe and other international markets. Because it is a private label, manufacturing occurs in multiple countries across Europe depending on the specific regional supplier, though production adheres to centralized quality standards set by Lidl Stiftung & Co. KG.

The brand remains under the ultimate ownership of the Schwarz Group, a German family-owned retail group that is one of the largest retailers in the world. This breakfast cereal is positioned as a nutritional staple, often featuring the Nutri-Score labeling to provide transparency regarding its health benefits.