PLUS Stroopwafels (Syrup Waffles)

The product in the image is a package of Dutch syrup waffles, known as stroopwafels, sold under the PLUS private label brand. The packaging features a clear barcode and the 'Scan & Bestel' (Scan & Order) prompt specific to the PLUS supermarket mobile application. PLUS is a major cooperative supermarket chain in the Netherlands, providing a wide range of house-brand bakery items.

These stroopwafels are typically manufactured within the Netherlands, as the country is the origin and primary global producer of this specific confectionery. The brand 'PLUS' is owned by PLUS Retail B.V., which merged with Coop in 2022 to form PLUS Holding B.V. The company operates as a cooperative where independent entrepreneurs are members, maintaining a strong focus on local Dutch market presence.