Wasa Volkoren

Wasa is an iconic global brand specializing in crispbread, founded in 1919 by Karl Edvard Lundström in Skellefteå, Sweden. The brand name 'Wasa' was inspired by the Swedish King Gustav Vasa, symbolizing strength and heritage. Wasa has grown to become the world's largest producer of crispbread, known for its high-fiber content and traditional Scandinavian recipes.

While the brand originated in Sweden, it was acquired by the Italian multinational food company Barilla in 1999. Today, manufacturing is centered in specialized bakeries located in Filipstad, Sweden, and Celle, Germany. The products are distributed globally, maintaining a strong market presence in Europe and North America as a staple health-oriented food product.