Boni Plan't Haverdrank

Boni Plan't Haverdrank is a plant-based oat beverage produced as part of the Colruyt Group's private label strategy. Launched in early 2025, the 'Plan't' sub-brand specifically highlights vegan and vegetarian products within the broader Boni Selection range, aiming to make plant-based eating more accessible and affordable for consumers.

The brand Boni Selection has a rich history within the Belgian retail landscape, originating from the name of the first independent stores associated with the Colruyt family in the 1950s. It was officially consolidated as a unified private label in 2013 to replace dozens of individual store brands. Today, the brand is owned and managed by the Colruyt Group, a leading Belgian retail corporation headquartered in Halle, Belgium.

While the brand itself is Belgian, the manufacturing of its plant-based drinks often takes place in specialized facilities across Europe. For this specific oat drink, production is primarily centered in Spain, though the group utilizes multiple sourcing locations depending on supply chain requirements and sustainability goals.