PLUS Chocopasta puur

PLUS Chocopasta puur is a private-label dark chocolate spread offered by the Dutch supermarket chain PLUS. The brand PLUS originates from the Netherlands, where it was established as a cooperative of independent supermarket owners. This specific product is part of their own-brand line, which focuses on providing quality alternatives to name-brand goods.

The spread is manufactured within the Netherlands to supply its local network of stores. A key feature of this product is its Fairtrade certification for cocoa, reflecting the brand's commitment to sustainable sourcing. As a private label, the brand is owned and managed by PLUS Retail B.V., which serves as the central organization for the cooperative. PLUS remains one of the largest supermarket groups in the Dutch market, maintaining its headquarters and primary operations in the Netherlands.