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Alnatura Pflaumenmus is a traditional organic plum spread produced by the German organic food company Alnatura. Founded in 1984 by Götz Rehn, Alnatura has grown into one of Europe's leading organic brands, operating both as a retailer with its own supermarkets and as a manufacturer for third-party retailers. The brand is deeply rooted in ecological and anthroposophical principles.
The manufacturing typically takes place in Germany, utilizing organic plums sourced from certified organic farms. Unlike many large food brands, Alnatura remains an independent, family-managed company. It does not belong to a larger corporate conglomerate, maintaining its headquarters in Darmstadt, Germany. The brand emphasizes transparency and sustainable supply chains, ensuring that their products meet strict Bioland, Demeter, or EU organic standards.
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