Is Alnatura a German company?

Yes. Alnatura was founded in Fulda, Germany, in 1984 and is headquartered in Darmstadt, Germany. The brand originated in Germany and operates German Super Natur Markt stores.

Who is the owner of Alnatura?

Alnatura is ultimately owned by Alnatura Stiftung, a German foundation. The ownership chain is Alnatura, Alnatura Produktions- und Handels GmbH, and Alnatura Stiftung.

Is Alnatura expensive?

Alnatura prices vary by product, retailer, pack size and market. Organic products can have different prices from conventional alternatives, but a general price judgment cannot be made for the entire range. Comparing the unit price of similar products gives the clearest comparison.

Is Alnatura a good brand?

Alnatura is an organic food brand founded in Germany in 1984 with a stated focus on people and the planet. In 2024, Alnatura received the German Sustainability Award in the food and beverage industry and the “Transformation Field: Nature” category.

Is Alnatura matcha good?

The quality and suitability of Alnatura matcha depend on the specific product, preparation and personal taste. Shoppers should check the product’s origin, ingredients, certification, preparation instructions and best-before information on the packaging.

Does Alnatura have an online shop?

Alnatura provides online information about its products and stores through alnatura.de. Product ordering depends on the relevant retailer and delivery location, so online availability can differ from store availability.

What happened to Alnatura stores in Switzerland?

All 25 Alnatura Bio Super Märkte in Switzerland stopped operating on 31 December 2025. Alnatura products remain available in Switzerland through retailers including Migros, Volg, Müller and Rossmann.

Who is Alnatura’s CEO?

Alnatura’s management includes founder Götz Rehn and other members of the company’s management. Alnatura publicly identifies Götz Rehn as founder and managing director, while the company is managed by a multi-member management team rather than a single publicly identified CEO in the available company information.

Who owns Alnatura?

Alnatura

Ultimate ownerGermanyAlnatura Stiftung

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Brand origin: Germany
Main production: Germany

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Ownership chain

BrandAlnaturaGermany
Alnatura Produktions- und Handels GmbH
Ultimate ownerAlnatura StiftungGermany

About Alnatura

What is Alnatura?

Alnatura is a German organic food brand and retailer. Götz Rehn founded Alnatura in 1984 with the stated vision “Sinnvoll für Mensch und Erde,” meaning “Meaningful for people and the planet.” Alnatura develops and sells organic food under its own name and operates Super Natur Markt stores in Germany. Alnatura is headquartered in Darmstadt, Germany. The business sells its products through its own stores and through retail partners in several European markets. In 2024, Alnatura said that more than 1,300 branded organic products were available through approximately 13,700 retail partner stores in 14 countries. Alnatura also operates its own retail network. The company reported 152 Super Natur Märkte in Germany in 2024. Later company information described the German network as 155 stores in 73 cities and 14 federal states in 2026. Alnatura’s stated corporate purpose places organic food, environmental protection and social responsibility at the center of its business model. In 2024, Alnatura received the German Sustainability Award in the food and beverage industry and in the “Transformation Field: Nature” category.

Who owns Alnatura?

Alnatura is ultimately owned by Alnatura Stiftung, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Alnatura, Alnatura Produktions- und Handels GmbH, then Alnatura Stiftung. Alnatura Stiftung is the ultimate owner and is structured as a foundation. Alnatura’s ownership moved to a dual-foundation structure in 2023. Götz Rehn described the change as giving the company to the foundation. The operating company in the ownership chain is Alnatura Produktions- und Handels GmbH. The foundation-owned structure separates ultimate ownership from the company’s commercial operations. Alnatura’s current management includes founder Götz Rehn and other members of the company’s management board. Götz Rehn remains involved in Alnatura’s management. Alnatura identifies him as its founder and managing director. He received the German Founder Award for his life’s work in 2021.

Where does Alnatura come from?

Alnatura comes from Germany. Götz Rehn founded the business in Fulda in 1984 under the name “Konzeption und Vertrieb natürlicher Lebensmittel Dr. Rehn.” He developed the Alnatura brand in the same year. The Alnatura name was registered as a word and design trademark in 1985. Alnatura organic products first went on sale through tegut supermarkets and dm drugstores in Germany in 1986. Alnatura opened its first Super Natur Markt in Mannheim in 1987. Before opening that store, Alnatura developed products itself and sold them through other retailers. Alnatura moved its headquarters from Fulda to Bickenbach in 1989. The headquarters has been in Darmstadt since January 2019. Alnatura’s history therefore combines private-label organic food development with specialist retail. The company first supplied products through established retailers, then expanded into its own stores.

What products does Alnatura make?

Alnatura makes organic foods across grocery categories including cereals, oats, plant-based foods, tofu, oils, beverages, snacks, pantry foods and baby food. The company sells these products under the Alnatura name through its own stores and retail partners. Examples of products associated with Alnatura include rolled oats, olive oil, tofu and matcha products. The exact ingredients and organic certifications depend on the individual product. Product packaging and the official product information provide the relevant ingredient, allergen and certification details. Alnatura produces more than 1,300 branded organic products according to company information published in 2024. Later company information described the range as approximately 1,400 organic food products. Alnatura’s range includes vegan products, but not every Alnatura product is vegan. A shopper must check the vegan label and the ingredient list for each product. Organic certification and vegan suitability are separate characteristics.

Is Alnatura an organic brand and is Alnatura bio?

Alnatura is an organic brand, and “Bio” is the German term commonly used for organic food. Alnatura was created as an organic food business and sells organic products under its own name. The Alnatura range includes organic staples such as oats, olive oil and tofu, as well as many other grocery products. Organic status does not mean that every product has the same ingredients or nutritional profile. Shoppers should read the product label for ingredients, allergens, nutrition information and any applicable organic or vegan certification. Alnatura’s corporate vision has been “Sinnvoll für Mensch und Erde” since its founding in 1984. The company’s sustainability focus was also recognized by the German Sustainability Award in 2024, when Alnatura received awards in the food and beverage industry and the “Transformation Field: Nature” category.

Is Alnatura vegan?

Alnatura sells vegan products, but Alnatura is not exclusively a vegan brand. The range includes plant-based foods such as tofu and other products that may be suitable for vegan diets. Whether a specific Alnatura product is vegan depends on its ingredients, production information and labeling. Products such as oats or olive oil may be vegan by their ingredients, while other products can contain milk, eggs, honey or other animal-derived ingredients. Shoppers should check the packaging of each product rather than assume that every Alnatura item is vegan.

Is Alnatura closing in Switzerland?

Alnatura’s 25 Alnatura Bio Super Märkte in Switzerland stopped operating on 31 December 2025, but Alnatura products remain available in Switzerland through retail partners. Alnatura Schweiz stated that the Swiss stores would close and that Alnatura itself would not take over their operation. Alnatura products have been part of the Migros assortment in Switzerland since 2012. Products are also available through retailers including Volg, Müller and Rossmann. Alnatura announced that products would be listed with Swiss retailer Volg from early 2025. The Swiss store closures do not mean that the Alnatura brand left Switzerland. They concern the operation of the Alnatura Bio Super Märkte, while products continue to be sold through partner retailers.

Is Alnatura closing in Germany?

Alnatura is continuing to operate and expand its German Super Natur Markt network. Company information in 2026 described Alnatura stores in 73 German cities across 14 federal states, including a new store in Berlin Neukölln opened in June 2026. The German retail network is separate from the closure of Alnatura’s own stores in Switzerland. Alnatura continues to sell products through German retail partners and its own German stores. Customers searching for an Alnatura near them can use the store information provided by Alnatura for locations such as Berlin, Frankfurt, Freiburg and Darmstadt. Store availability and opening hours vary by location.

Where can shoppers buy Alnatura products?

Shoppers can buy Alnatura products at Alnatura Super Natur Märkte and through retail partners. In 2024, Alnatura said its products were distributed through approximately 13,700 retail partner stores in 14 countries. Alnatura has its own stores in German cities including Berlin, Frankfurt, Freiburg and Darmstadt. Products are also sold through retail partners in European markets. In Switzerland, Alnatura products remain available through Migros, Volg, Müller and Rossmann after the closure of the Alnatura Bio Super Märkte. Alnatura also provides online product and store information through alnatura.de. Whether a product can be ordered online depends on the retailer and location. A local store may have different stock from an online shop or another retail partner.

How much revenue does Alnatura generate?

Alnatura reported net sales of €1.274 billion in the 2024/25 financial year, which was a 6.6 percent increase over the preceding financial year. The financial year ended on 30 September 2025. Alnatura reported net sales of €1.195 billion in the 2023/24 financial year. The company reported net sales of €1.149 billion in the 2022/23 financial year. Alnatura reported approximately 3,730 employees in company information published for the 2024/25 financial year. The business sells its products through its own stores and retail partners in multiple European countries.

Frequently asked questions about Alnatura

Is Alnatura a German company?: Yes. Alnatura was founded in Fulda, Germany, in 1984 and is headquartered in Darmstadt, Germany. The brand originated in Germany and operates German Super Natur Markt stores.
Who is the owner of Alnatura?: Alnatura is ultimately owned by Alnatura Stiftung, a German foundation. The ownership chain is Alnatura, Alnatura Produktions- und Handels GmbH, and Alnatura Stiftung.
Is Alnatura expensive?: Alnatura prices vary by product, retailer, pack size and market. Organic products can have different prices from conventional alternatives, but a general price judgment cannot be made for the entire range. Comparing the unit price of similar products gives the clearest comparison.
Is Alnatura a good brand?: Alnatura is an organic food brand founded in Germany in 1984 with a stated focus on people and the planet. In 2024, Alnatura received the German Sustainability Award in the food and beverage industry and the “Transformation Field: Nature” category.
Is Alnatura matcha good?: The quality and suitability of Alnatura matcha depend on the specific product, preparation and personal taste. Shoppers should check the product’s origin, ingredients, certification, preparation instructions and best-before information on the packaging.
Does Alnatura have an online shop?: Alnatura provides online information about its products and stores through alnatura.de. Product ordering depends on the relevant retailer and delivery location, so online availability can differ from store availability.
What happened to Alnatura stores in Switzerland?: All 25 Alnatura Bio Super Märkte in Switzerland stopped operating on 31 December 2025. Alnatura products remain available in Switzerland through retailers including Migros, Volg, Müller and Rossmann.
Who is Alnatura’s CEO?: Alnatura’s management includes founder Götz Rehn and other members of the company’s management. Alnatura publicly identifies Götz Rehn as founder and managing director, while the company is managed by a multi-member management team rather than a single publicly identified CEO in the available company information.

Sources: alnatura.de: daten und fakten, alnatura.de: jahrespressekonferenz 2025, alnatura.de: alnatura zukuenftig bei rewe, alnatura.de: jahrespressekonferenz 2024, alnatura.de: fruchtpreis 2026, alnatura.de: alnatura anmietung neuer markt augsburg, alnatura.ch, alnatura.de: neuer markt in berlin neukoelln, alnatura.de: ueber uns, en.wikipedia.org, alnatura.de: alnatura geschichte, alnatura.de: marken, alnatura.de: doppelte auszeichnung deutscher nachhaltigkeitspreis, hessenschau.de, alnatura.de: 40 jahre alnatura geniessen, alnatura.de: alnatura wachstumsstrategie 2024, alnatura.de: 40 jahre alnatura, alnatura.de: exklusiver gemuesepartner von alnatura, alnatura.de: best brands award 2026, xing.com, alnatura.de: sitemap.xml, alnatura.de: presse

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